How Do You Find Your Dropshipping Product Niche?

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When it comes to dropshipping, loading your store with a ton of inventory and hoping for the best is not going to cut it. You need something that stands out and a theme to your store. That does not mean finding an unheard-of product is your key to success either. You must have interesting products and the presentation to make it desirable to a targeted market.

What is a Niche?

A niche, in the dropshipping world, is a product or store theme that has a market of motivated buyers. Some examples: a specialized sports tool, a car accessory, a trendy children’s clothing line, an interesting dog toy, and the list goes on. We are looking for something that is specialized enough to standout from the crowd but not to the point where the target market is tiny.

A great example would be the selfie stick. This is a product that seemed nearly useless to most people when it first started to get popular, but it stood out as something completely different in the phone accessory market. Now selfie sticks can be seen everywhere, but it started out as a niche

Setting Your Store Apart

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It’s not feasible to constantly find brand new products to enter the market. Other people are going to sell similar or even the exact same products. You must set yourself apart and create your own niche within an existing genre.

Put your marketing and design skills to the test. Instead of selling baby clothes, sell Minimalist organic baby garments. The presentation and descriptions of your products can set the tone for your entire store and entice potential customers.

Design your store with the target audience in mind. Check out this Blog for free theme ideas! If you want a posh crowd purchasing your goods, the purchasing environment and presentation must be on the same level.

When you can’t be original with your products, make your presentation superior.

Niche Finding with the Topdser Niche Spy

You can head to a supplier marketplace like AliExpress and browse until your screen gives out or you can let someone else do the work for you. Enter the Topdser Niche Spy!

The Topdser Niche Spy taps into Facebook ads and AliExpress metrics to create daily personalized recommendations to users. These recommendations will show social media engagement metrics, cost, profit margin, selling price and orders. You can use these metrics to jump on interesting products before they begin trending or carving out your share of the pie for products already picking up steam.

Keeping your finger on the trends is essential for bolstering a current shop or pivoting to something new.

Find your niche by getting Topdser for FREE! Act now to get 7 days FREE on our Pro Plan with the Niche Spy!

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